LOCKED AND LOADED GUN GEAR

The Results

+ 32% Sales Volume
+ 65% Unit Sales
- 71% Advertising Cost Of Sale (ACoS)
+ 269.1% Page Views
+ 624% Social Media Presence
+ 593% Organic Traffic

Through integrated SEO campaigns, Aedin Insight was able to increase the client’s average sales volume. Notably, we were able to get underperforming products moving on the sales funnel, which historically did not produce any sales.


The successful execution of Aedin Insight's digital marketing solutions resulted in an average of over 17,000 monthly organic sessions, which is 593 percent higher after our SEO campaigns. With continuous optimization efforts and targeted advertising strategies, Locked And Loaded Gun Gear is poised for growth.


Aside from social media marketing, we also managed the client’s branding, parent/child product relationships, pricing optimization, in-stock monitoring and search engine optimization (SEO). The SEO campaign was centered on increasing leads and improving organic keyword rankings. We performed extensive keyword research, on-page and off-page optimization, site audits, link analyses, guest blogging and content syndication.


The client’s marketing success was gauged based on the following key performance indicators (KPIs):

  • Full-price sales volume

  • Ad conversions (e.g., phone calls and transactions for holster products from Facebook)

  • Click-through rates (CTRs)

  • Cost-per-click (CPC)

  • Contact Us form submissions

  • Organic traffic

  • Organic rankings

  • Website conversions


Aedin Insight also launched a MeWe marketing campaign to explore new opportunities for increased revenue. Our MeWe strategy involved reviewing campaigns on social media presence, remarketing, managing meta tags, creating new post content and landing pages and updating bid strategies. We also monitored the market changes for possible additional service expansion opportunities and ad strategy adjustments.