The Benefits of Email Marketing
According to research, customers spend 83 percent more on a brand from which they’ve received email marketing communications. Marketers reported receiving $44.25 for every dollar invested in an email marketing campaign.
Email marketing is one of the best marketing methods for earning business leads and has a very high ROI. The benefits to email marketing appear to be endless, but we’ve narrowed them down to these six:
Customer loyalty requires the consumer to have regular interaction with your business or brand. The cost for engaging with and marketing to an existing customer can be anywhere between six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Routine email marketing communications with the customer make it possible for any company to build a relationship while driving sales.
Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Seventy-two percent of email users check their inboxes more than six times a day. Another 92 percent of internet users have a minimum of one email account. Experienced marketers have the know-how to help you reach your target audiences on their phones, mobile devices and PCs all while staying CAN-SPAM compliant and non-invasive.
Hyper-personalized communication is one many benefits to using email marketing to reach your audience. While traditional marketing methods focus on a broad message that delivers a blanket message to an audience, email marketing allows you to offer unique discounts and codes, personalized messages, and data-driven campaigns based on criteria such as birthdays, regions, CLV (customer lifetime value), and so much more. Instead of putting your effort into one campaign, you’re able to reach out with a personal touch.
Email marketing is significantly less labor-intensive than traditional marketing. There is no postage to consider or labeling required for each campaign distributed. Email marketing allows you to communicate and engage with your full audience (whether it’s a few hundred, or a hundred thousand), in a matter of minutes.
Email marketing offers a variety of ways to test and see if you’re hitting the nail on the head with your marketing efforts. With A/B testing, almost every component of an email campaign can be tested, from the subject line, to time sent, to the content within the campaign itself. This offers valuable insights as to where you might need to revise your strategy to drive the most engagement with your email campaigns.
Analytics and insights provided by email marketing platforms give valuable insight to the performance of your email marketing efforts and deployed campaigns. Engagement metrics that are most often reported on are: open rates, click rates and click-through rates, bounces, and conversions. Depending on the big-picture plans and goal you have with your marketing efforts, an experienced email marketing strategist can help decode the numbers and translate them to valuable applications to help better target your audiences.
Aedin Insight Manage Your Email Marketing Efforts
Marketers can see a considerable return on their investment (ROI) in email marketing, including the benefits listed above and many more. If you’d like to enjoy a higher ROI, improved efficiency, accessibility and an increase in customer loyalty, contact Aedin Insight and we’ll walk you through all the ways our email marketing efforts can help you grow and promote your business or brand.
Aedin Insight's email marketing team is experienced with many email platforms including MailChimp, Constant Contact, Salesforce products Apollo and many more. Here are some additional benefits you'll get from partnering with Aedin Insight:
Custom-built, fully-responsive email template designs
Full-service email marketing campaign strategy, setup and management
Expert email automation setup
Multivariate and A/B campaign testing
Insights and monthly email marketing reports
Access to our team of experienced copywriters and creative team specializing in graphic design, photography and videography
Subscriber growth campaigns
Custom-tailored list segmentation
Collaboration with Aedin Insight’s other marketing channels, including social media, PPC and SEO