SEARCH ENGINE MARKETING (SEM)
Rank Above the Fold With Conversion-Focused Ad Strategies
What is SEM and Why It’s a Great Investment
Outpace the Competition and Grow Your Business
What Is Search Engine Marketing?
How Does SEM Work?
Is PPC Search Engine Marketing Essential to My Business?
Better Brand Recognition
Internet search engine marketing allows you to choose and bid on the most accurate keywords that match your customers’ search intent. Additionally, Google SEM enables you to place your brand name in the ad’s headline, display URL, description and extension link. These tactics increase your chances of securing the ATF Google search results, boost your brand awareness and bring fast visibility to your products and services.
One of the key benefits of Google SEM ads is its ability to provide near-immediate results with a fast return on investment (ROI). With the right search engine marketing solutions, you can generate new sales and conversions on the same day. However, keep in mind that continuous Google search advertising and campaign revamp are essential to ensure your year-over-year growth.
Statistics show that more than 30 billion Google searches are conducted every month and 99.9 percent of these global searches do not apply to your audience targeting approach. With SEM PPC, you can leverage various targeting options, such as geo-targeting, ad scheduling and device targeting, to bolster your ad performance and ensure your Google SEM campaign shows up in the right places.
Greater Campaign Control
SEM digital marketing makes it easy to manage your advertising budget, campaign scope and brand messaging. Unlike in SEO, where search engines decide how organic search results are displayed, Google search advertising gives you control over your calls-to-action (CTAs), ad schedule, audience targeting and other aspects of your Google SEM ads.
Internet search engine marketing enables you to test your ad performance and measure the results for each campaign. With access to in-depth analytics and campaign data, you can determine which ads generate the highest conversion rate for your company in terms of CTR, clicks, impressions and other metrics
Improved Organic Traffic
Research shows that more than 93 percent of online experiences begin with a search engine. This means gaining higher search visibility positions your brand where the majority of your customers are. By knowing what is SEM and how you can leverage it to your advantage, you can drive high-quality traffic to your website from search engines.
SEO vs. PPC vs. SEM: What’s the Difference?
Take Control of Your Advertising Campaigns
Let’s explore the different internet search engine marketing options that you can use depending on your goals. Partner with our SEM agency to learn more about improving your internet search engine marketing campaign’s performance.
SEM PPC Advertising
Acquire Highly Targeted Leads With the Right Marketing Tactics
These are image-based ads that aim to get page visitors from the host website to the advertiser’s website. With this display advertising method, you are charged per impression, click or action. Our display advertising agency combines static and animated media to attract your prospects’ attention and compel them to click through.
These are interactive, full-screen display ads that show up before users are directed to the original page they requested. Interstitial ads boast a high impression rate because they engage users with relevant content at natural pauses in a platform’s flow. At Aedin Insight, our SEM experts determine the perfect time and place to embed your ads to generate more clicks.
YouTube marketing and social media advertising platforms opened a new avenue for marketers to immerse their brands into a user’s browsing experience. Video ads appear before, during or after a video stream. To capture your prospects’ attention out of the gate, our display advertising agency develops engaging video ads with robust CTAs.
One of the key aspects of our display advertising services is driving brand engagement within your specified timeline. Rich media ads allow us to add a twist of creativity to bland ads to generate a higher engagement rate.
Why Should I Invest in Remarketing?
SEM vs. SEO: Do You Need Both?
Increase Your Search Engine Visibility With Comprehensive Online Solutions
Award-Winning Search Marketing Agency
Achieving Greater Heights Since 2015
Supercharge Your Ad Campaigns and Yield Positive Results
Keyword Research and Strategy
Find the right keywords and improve your internet search engine marketing campaign. Our paid search agency categorizes your keywords based on search intent, value, search volume and specificity of your brand offerings. We also perform competitor benchmarking to expand your keyword list and identify keyword themes that support your target customers’ click behavior.
Get maximum visibility and impressions with Amazon sponsored ads. Our search engine marketing consultants optimize your Amazon PPC keyword strategy, adjust bids based on ad placements and structure ad campaigns depending on product performance. We experiment with various campaign parameters and monitor your advertising cost of sale (ACoS), ad performance and sales to develop Amazon PPC strategies that bring in new buyers and drive more sales for your brand.
Studies show that approximately 72 percent of consumers prefer video content over text when learning about a product or service. Maximize our YouTube marketing services to drive awareness, engagement and conversions to your brand. Our YouTube video marketing company includes keyword-rich titles, descriptions and tags on your ads and focuses on mobile optimization to convey your brand message effectively on any device.
Partner with our search marketing agency and let us help you create a dynamic eCommerce advertising strategy that fits your budget. Our search marketing experts identify your strong value proposition, determine your profit potential and evaluate your demand curve. Using data and analytics, we create compelling ad copies and maximize targeting options to grow your sales and get quicker results.
Social Media Paid Advertising
Display your ads on popular social media platforms and target specific audience segments that have high purchasing intent. As your trusted search marketing firm, we provide integrated social media paid advertising and YouTube video marketing services to boost your brand exposure and attract more prospects. We launch text-based, image and video ads and leverage social media analytics to track your campaign performance.
Landing Page Conversion
Convert website traffic into qualified leads with help from Aedin Insight’s professional SEM consultants. Our search marketing experts craft keyword-driven content for your target personas, use robust headlines and CTAs and place unique images that resonate with your ideal customers. We strategically position your landing page elements to create an emotional connection with your page visitors and drive more conversions.
Paid Search Advertising
Statistics show that nearly 41 percent of consumers will click on an ad when presented with relevant, engaging content. Boost your lead generation and acquire immediate results with budget-friendly paid search advertising and YouTube marketing services. We perform thorough keyword research, create ad group segments based on search intent, determine negative keywords, write persuasive ad copies and track your paid search visitors to improve your Quality Score and ad rank.
Ads A/B Split Testing
Our search marketing company creates and tests multiple versions of your ads to understand which one produces a positive ROI for your business. From your ad copy and variant designs to your CTA and audience targeting, expect us to test different aspects of your search engine marketing campaign. Schedule a consultation with one of our SEM consultants and let’s talk about your campaign implementation and optimization.
SEM PPC Management
At Aedin Insight, we are committed to minimizing your overall expenditure and increasing your campaign efficiencies. Our search marketing experts oversee your paid advertising campaigns, from keyword research and analysis and campaign management to ad optimization and analytics assessment. Trust us to provide PPC management services focused on your bottom line.
Bing and Google Ads Management
Dominate major search engines and zoom past the competition with Bing and Google Ads management. We take a multi-channel approach to boost your brand association and leverage numerous conversion opportunities across online platforms. Our search marketing agency analyzes your customers' online behavior, expands your device targeting and adjusts your bid strategies based on campaign performance to claim a higher ad position and acquire better CTRs.
We launch remarketing campaigns to create ongoing reminders of your brand offerings and get more cost-effective results. Our remarketing agency sets up your remarketing codes, targets specific visitor segments and creates relevant ad copies that entice high-value prospects to click through and explore what your brand has to offer. Whether you need help with text-based ads or YouTube video ads, our YouTube marketing company has got you covered.
Search Engine Optimization
Secure your spot at the top of search results with Aedin Insight’s website search engine marketing services. We optimize your site structure, write unique, engaging content and leverage multiple online platforms to enhance your brand recognition and establish your online authority. Our search marketing company implements SEO and PPC best practices to ensure your brand stays top of mind with your target market.
Why Choose Aedin Insight Internet Marketing Agency
We Execute Growth Strategies for Sustainable Success
Website search engine marketing can be a time-consuming, albeit rewarding, process. Without expert skills and experience, your SEM campaign is likely to fail. At Aedin Insight, we bring our technical expertise and knowledge to ensure your ongoing and remarketing campaigns are on track. Our SEM experts thoroughly evaluate your website to develop paid and organic strategies tailored to your needs and financial capacity.
Over the years, our YouTube video marketing company has assisted numerous market players with their SEM advertising campaigns. From funeral homes and law firms to manufacturing companies and eLearning institutions, we develop a deeper understanding of each industry we partner with to provide custom internet search engine marketing solutions that yield desired results. Choose Aedin Insight and let us help you achieve your online marketing goals.
Dedicated Account Managers
Project management can be a bit stressful if you don’t have the right people in your team. Choose our YouTube video marketing company and work with proactive, dedicated account managers. From inception to completion, we work closely with your team to ensure you get your money’s worth. Our SEM experts schedule regular consultations with you, giving special attention to all your concerns and queries.
Full-Service Online Solutions
We understand that search engine marketing is only one of the many digital marketing tactics necessary to achieve long-term success. That is why our YouTube marketing agency provides comprehensive digital marketing services designed to boost your conversion rate. Besides SEM PPC, we also offer SEO, social media marketing, website hosting, eCommerce optimization and reputation management. Schedule a consultation with us and let’s discuss the strategies that work best for your company.
Recognized Trailblazer in Digital Advertising
Aedin Insight Digital Marketing Agency has been acknowledged by numerous industry review sites for its advertising skills and expertise. As a certified Google Premier Partner, we continuously enhance our organic and paid search engine marketing tactics to give your brand the online recognition it deserves. Trust us to go above and beyond to meet industry standards and safeguard your online presence.
Comprehensive Campaign Reports
Our YouTube marketing company invests in the latest software to improve our reporting systems and methods. From the smallest updates and campaign hurdles to the biggest wins, we include everything in your monthly reports, so you get the low-down on your campaign progress. More importantly, we demonstrate how we achieved your month-over-month growth to keep you up to date with every detail of your campaign.